All Activities
-
-
Tiffany Davey, High Season Co.
Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Director of the Dance Theatre of Harlem where she co-launched, with Artistic Director Virginia...
-
How to Make Change: Advocacy in Time of Crisis
At the federal, state and local level, policymakers are making choices that will impact every business owner. From loan and grant programs to government contracts to tax credits, never before has making your voice heard been more important. Join this...
-
Introduction to Collaborative Ads
In this lesson, you'll learn how Collaborative Ads work and how they benefit both brand and retail partners.
-
Commerce Messaging for Businesses
As advertising evolves, messaging is increasingly a part of daily life. Conversational commerce (c-commerce) is a term that describes the way businesses connect with people through messaging platforms. C-commerce can also help move shoppers through the path to purchase using...
-
Boost with Facebook
Boost with Facebook is a hub that provides education and community support to small businesses and digital marketers.
-
-
Choosing the Best Audience for Your Marketing
Learn how to engage the people most likely to be interested in what you’re selling. We’ll explain the concept of target audiences and teach you how to create them for your business.
-
Set Marketing Goals
Setting marketing goals is important for the growth of your business. Learn how to set and achieve the goals that will help your business succeed.
-
Create Authentic Messages
Social media can help you tell your business story, engage your audience, and connect with new customers. Explore tips and tools to help you create your business' social media posts.
-
Creative in Uncertain Times
Learn how changes in both the world and in people’s rapidly shifting behaviors and expectations can inform your marketing and help you create more culturally-relevant marketing and messages.
-
Sade Lythcott, National Black Theatre
Harlem native Sade Lythcott is the Chief Executive Officer of the historic National Black Theatre, the nation’s first revenue generating Black Arts complex and the longest run theater by a woman of color. Sade is the daughter of the late...
-
Creating Live Marketing Moments
Get recommendations on how to harness the power of our Live tool, including ideas for what to go live about and tips for how to build excitement before, during, and after your Live marketing moments.
-
-
Katherine Shappley, Facebook
Katherine Shappley leads Facebook's North American Global Business Group. She also heads the Facebook Austin office, where she’s overseen its growth to be one Facebook’s largest office worldwide. A ten-year veteran of Facebook, Katherine oversees sales and account management for...
-
-
Reach your commerce messaging audience
This lesson prepares you to understand how you can choose your audience at all stages of the path to purchase.
-
Sydni Craig-Hart, Smart Simple Marketing
Are you a diverse-owned small business looking to sell your solutions to large corporations? If so, you need to meet Sydni Craig-Hart. Sydni is CEO of Smart Simple Marketing, a multi-award winning content marketing consultancy. Since 2006, her team, having...
-
-
Edlynne Laryea, Facebook
A passionate advocate of new technology, Edlynne Laryea has spent the majority of her career using emerging tech to help organizations transform how they connect with the consumers of today. She is an expert in helping companies adapt to new...
-
-
Restaurants and Cafés: Appetite for Connection Hosted by Wenyun with Judy Sexton and Jinayla Bollman, Jorge Llapur, and Manuel Bucio
Learn how other restaurants and cafes are promoting their business and services and connecting with customers online. Judy Sexton and Jinayla Bollman of Bread Basket Café & Bakery, Jorge Llapur of Cuban Guys Restaurants, and Manuel Bucio of Razpachos...
-
Judy Toland, Facebook
Judith (Judy) Toland is a transformational marketing and sales c-suite executive, with an engineering foundation. She joined Facebook in July 2019 as VP, Head of Scaled Solutions, Global Business Marketing based in the Chicago office. This global role is responsible...
-
Jessica Jensen, OpenTable and Kayak
Jessica Jensen is the Senior Vice President of Marketing for OpenTable and KAYAK. With a strong appetite for travel and dining, she oversees restaurant marketing and consumer marketing for both brands. Her focus includes growing their business, driving international expansion...
