Effective creative should have a strong connection to market trends, appropriate messaging messaging and current media fluctuations. The lesson goes in depth in these factors and the consdierations each plays in creative development.
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
Take this 30-question practice test for the Facebook Creative Strategy Professional exam to identify focus areas for preparation. The practice test will assess your knowledge on mobile first fundamentals, research and insights, the development of briefs, and evaluation and measurement.
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
Use this lesson to learn how to: Find available metrics for your Page promotions. Use Ad Center to understand how your promotions are performing. Use Page Insights to understand how your Page is performing.
Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.
Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.
These Meta Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...
Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.
Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...
Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.
Use this lesson to learn: How to reach a local audience with your Page ads. How to choose the right creative, targeting and budget and schedule for your event.
This lesson is the first in a series showing you how to run promotions from your Facebook business Page. The other lessons in this series will dive deeper into measurement, optimization, editing Page promotions and each of the specific Page promotion...
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
After you create an event you can “boost it” which turns it into an ad. Boosting an event can help increase awareness and ticket sales. In this course, we walk you through how to boost an event, step by step.
An overview of Facebook's approach to measurement.
An overview of first-party and third-party measurement solutions.
An overview of the journey towards good marketing.
Through our various digital platforms, we offer you unique opportunities for engaging with your customer and reaching your audience. Learn the value Facebook brings to the digital marketing landscape.
Messenger is used across the consumer journey. Learn the high-level approach to engage with your audience from the beginning, middle and end of the Messenger experience lifecycle.
Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.
Memorable Conversations on Messenger are expressive and distinct. Learn what makes a conversation engaging on Messenger.
