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  • Business Goals and Ad Objectives

    How can Facebook advertising align with your business needs? Learn how our ad objectives map to the actions you want consumers to take.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Messenger Development Process

    Put your Messenger experience into action following our 5 step approach from identifying your approach to optimizing your final product.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Platforms and Placements

    Over four of our platforms, we offer more than 13 ad placements. Learn how people interact with our platforms and how each placement helps us deliver your ads to your audience.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Introduction to Stories

    Use this lesson to: • Identify what stories are. • Know how the Facebook community uses stories. • Know where stories are available across the Facebook family of apps and services.

    • Duration 5m
    • Rating 4.6
    • Beginner
  • Run Ads in Stories

    Use this lesson to: * Prepare creative for ads in stories. * Identify which ad objectives support ads in stories * Create and run stories ads using Ads Manager. * Create and run stories ads through the ads API.

    • Duration 6m
    • Rating 4.7
    • Beginner
  • Create Stories

    Use this lesson to: • Understand how people are using stories. • Identify the ways that stories can help you build your brand. • Create a story for your business.

    • Duration 6m
    • Rating 4.9
    • Beginner
  • Creative Tips for Ads in Stories

    Use this lesson to: • Optimize your creative for stories ads. • Create more enaging ads in stories.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Insights on Stories

    Use this lesson to: • Find insights for organic stories on Instagram and Facebook. • Find insights for ads in stories Instagram and Facebook.

    • Duration 3m
    • Rating 5.0
    • Beginner
  • Earn Money With Your Page Content

    This course helps creators monetize their content on Facebook. Learn how to: Manage your monetized content with Creator Studio. Earn money with ad breaks in your videos. Earn money with fan subscriptions. Earn money with your brand.

    • Rating 4.8
  • Facebook Ad Policies: Creative

    Use this lesson to: Know what forms of creative you can and can't use when advertising on the Facebook family apps and services.

    • Duration 3m
    • Rating 4.9
    • Beginner
  • View and Manage Billing and Payments in Business Manager

    Use this training to learn how to change your payment method across multiple ad accounts/Pages in Business Manager. You'll also learn how to create and share downloaded invoices and billing reports for finance management and set up an employee or...

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • Taxes and Facebook Ads

    Use this training to recognize how taxes may be collected on your Facebook Ads. You'll also learn how to add or update your business' tax identification number to your ad account.

    • Duration 5m
    • Rating 5.0
    • Intermediate
  • What are Facebook Groups? copy

    In this lesson, we'll take a high-level look at what Facebook Groups are, their benefits, and some things to consider before you start one.

    • Duration 3m
    • Rating 5.0
    • Beginner
  • Protect Content with Rights Manager

    Help fight piracy and copyright infringement on Facebook by applying for Rights Manager. Once approved, Page administrators can streamline monitoring and management of their video and associated audio content on Facebook. Tap into the API to access adv...

    • Duration 15m
    • Rating 4.8
    • Beginner
    • Credential
  • Facebook Ad Policies: Content and Landing Page

    From landing pages to ad copy, we’ll go over the images, language and user experience you can and can’t use when creating ads on the Facebook family of apps and services.

    • Duration 3m
    • Rating 4.9
    • Beginner
  • Facebook Ad Policies: Targeting

    Learn about the targeting restrictions that may apply to your ad, depending on the products and services you’re promoting and the audience you're trying to reach.

    • Duration 5m
    • Rating 4.9
    • Beginner
  • Promote Your Business From Your Facebook Page

    In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

    • Path
    • Duration 50m
    • Rating 4.8
    • Beginner
    • Credential